LEADING CHICAGOLAND NONPROFIT UNVEILS NEW BRAND IDENTITY AND WEBSITE
Lumity’s mission to prepare Chicagoland teens and young adults for STEM careers is now elevated and amplified in a new branding
Chicago, IL – March 11, 2022 – Lumity, Chicagoland’s leading STEM education nonprofit, unveiled a new brand identity and website. The updated look spotlights the organization’s work engaging youth in transformational STEM experiences that prepare them for success in STEM careers and life.
Lumity’s programs are unique in breaking down the barriers between Chicagoland businesses, schools, and youths interested in STEM. Their programs inspire, prepare, and support participants in pursuing STEM careers. In turn, Lumity connects Chicagoland’s businesses with young talent they can rely on and develop as part of their next generation of professionals. The nonprofit’s impact has been recognized and supported by numerous state and federal agencies, including the U.S. Department of Education, the Illinois Department of Human Services, and the Illinois Department of Commerce and Economic Opportunity. Lumity’s main programs include::
Lumity’s STEM Career Prep program is a comprehensive 4-year STEM college and career preparation program that engages 500+ students in partner schools in Chicagoland’s North, South, and West Sides and South and West Suburbs. In its third year, all STEM Career Prep students are showing growth and improvement in critical STEM college and career skills.
For recent Chicagoland high school graduates without college or career plans, Lumity offers STEMWorks, a holistic employment program. STEMWorks equips participants with the skills, credentials, and ongoing mentoring to obtain and succeed in well-paying, entry-level STEM positions with partnering companies. In its second year, 85% of STEMWorks participants successfully completed the program, and 70% stepped into STEM-related positions with advancement opportunities with partnering companies in the IT, construction, healthcare, and manufacturing industries.
At the heart of Lumity’s programs are Chicagoland STEM professionals who share similar backgrounds or grew up in the same neighborhoods as Lumity participants. They volunteer their time as STEM Talk speakers to share their career journeys and help youth envision their future in STEM. They also work directly with Lumity youth on Real World Challenges, co-designing solutions to Chicagoland’s challenges.
Walker Sands, a full-service marketing agency focused on accelerating the growth of B2B brands, was selected to develop Lumity’s brand identity and website. “It was an honor supporting the Lumity team in more effectively communicating their mission and the incredible impact they make as an organization,” said Drew Hower, Vice President, Creative Director at Walker Sands. “This new identity captures their focus on equity and the opportunities that STEM provides these teens and young adults.”
Lumity’s Annual Benefit, the non-profit’s celebration and fundraiser, will be held on March 25th at the Four Seasons Hotel Chicago. The inspiring in-person and virtual event will feature Lumity’s Real World Challenge, with STEM Career Prep student teams presenting their STEM solutions for adjudication, and will showcase Lumity’s recent STEMWorks graduates. To sponsor or attend the event, visit https://lumity.org/about-lumity/events/annual-benefit-2022/
About Lumity
Lumity is a Chicagoland nonprofit whose mission is to engage students in transformational STEM experiences that prepare them for STEM careers and for life. Lumity originated when two technology-focused nonprofits, the IT Resource Center and the Nonprofit Resource Center, came together in 2007 to increase the sustainability of Chicago’s Community Technology Centers (CTC). When 323 program members gained employment after the first CTC project, Lumity recognized the power of long-term STEM education and powerful partnerships—and their STEM programs were born. Today, Lumity engages more than 600 Chicagoland youth each year and partners with more than 25 Chicagoland businesses, including Accenture, Allstate, CDW, Discover, Ferrara, UL, and USG, as well as the Chicago Public Schools and Thornton School District 205.
