Posted at 10:50h
in
Nonprofits,
Technology
by Lumity
Bluetooth beacon technology has started to grow in large businesses and stores. Beacon tech is a small sensor device, one that senses when you (or your phone) is within a certain range. Then it sends a signal to communicate with you in real-time about products, offers, etc.
Beacons are used for targeted marketing and sales, such as:
- User analytics
- Indoor navigation
- Contactless payments
- Proximity marketing
This is great! But now you're asking, "how can nonprofit organizations, which do not usually have a physical shop or products to sell, benefit from beacon technology?" I see two main uses for beacons, depending on the type of nonprofit organization: events and fundraising through geo-targeting. There are (at least) six uses for beacons during nonprofit events, seminars, workshops and conferences.