At the end of the 2013-2014 school year, a team of professionals from Slalom Consulting held a kickoff event at Amundsen High school for the Slalom Innovation Challenge. When the students returned in the fall, the team was ready to begin the first of four modules that would bring the students from the initial planning stage of a project to prototype and pitching stage by the end of the spring. Module 1 began in the fall when the students returned to school. This module served as a workshop and research stage to explore different customer needs in relation to the problem established. Participating teams conducted customer interviews, studied innovation topics and brainstormed product concepts often in the form of mobile apps. Slalom hosted the students in October where they pitched their product concepts based on the market research and interviews conducted in Module 1. Kristi Eilers, Assistant Principal at Amundsen, noted that for some students, this was their first experience visiting an office in downtown Chicago. While many were nervous at first, they left excited, motivated and ready to work hard to one day obtain a career like the ones they just observed.